Foursquare Cuts 25% of Staff in Shift to Enterprise Data

by Voinea Laurentiu

Foursquare, the location-based social networking and data company, has laid off 105 employees, or roughly 25% of its workforce, in a bid to streamline operations and improve its financial footing.

The layoffs, announced via email by CEO Gary Little, impacted several units, including Visits, OCF, and Foursquare City Guide. Work on a number of initiatives, including Mobile Developers Tools, Geode, and the current version of FSQ Insights, has also been paused.

This is not the first time Foursquare has undergone layoffs. The company laid off employees in 2020 as part of its merger with Factual, a location data company, and there were reports of another round of cuts in 2022.

Foursquare has shifted its focus from a consumer-facing app to an enterprise data provider in recent years. Its location data is used by brands and publishers, such as Atmosfy, a short-form video platform for exploring local businesses.

The company's financial situation and the reasoning behind the specific cuts remain unclear. CEO Gary Little did not respond to requests for comment.