Apple Unveils Passwords App to Rival LastPass

by Voinea Laurentiu

Apple's WWDC 2024 keynote was packed with announcements, but one smaller reveal has the potential to be a game-changer: the Passwords app. This built-in app is designed to simplify password management for Apple users, offering a secure and user-friendly way to store and access login credentials.

Features of Apple Passwords

- Centralized Login Management: Passwords consolidates logins, passkeys, and Wi-Fi passwords into a single app, eliminating the need to hunt through settings or browser menus.

- Security Features: The app keeps your information secure with breach notifications and recommendations for updating weak passwords.

- Organization and Sharing: Categorized sections make it easy to find specific logins, while shared groups allow users to manage family or work accounts.

- Cross-Device Compatibility: Passwords will be available on macOS Sequoia, iOS 18, iPadOS 18, and Windows PCs via iCloud for Windows, with autofill functionality across all platforms.

Potential Disruptor in the Password Management Market

If, as expected, Apple offers Passwords entirely for free, it could pose a significant threat to subscription-based password manager services like LastPass. With its native integration and focus on security, Passwords has the potential to become the go-to solution for Apple users.

We'll know more about how Passwords stacks up against the competition when the app launches alongside macOS Sequoia later this fall.